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Swinburne University of Technology

  • 23% international / 77% domestic

Bachelor of Media and Communication with a major in Public Relations

  • Bachelor

Key details

Degree Type
Course Code
BA-MCMN, 088390J
Study Mode
In person
Domestic Fees
$6,684 per year / $20,052 total
International Fees
$31,160 per year

Study locations


What you will learn

On successful completion of the Bachelor of Media and Communication, graduates will be able to:

  • develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
  • formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
  • exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
  • critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
  • recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
  • apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
  • reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
  • critically evaluate and apply research methodology relevant to the field of media and communication.

Course structure

Successful completion of the Bachelor of Media and Communication requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated. View course rules and special requirements

Credit for prior study or work

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.