As technologies continue to evolve at light speed, businesses need agile digital specialists who can understand and apply technology to develop coherent and effective business solutions.
This degree will thoroughly prepare you for these roles. Core units cover management, marketing, business law, web development, entrepreneurship and innovation, e-commerce, user experience, programming and cyber security. You also choose between a major in digital business or an internship, where you will have the opportunity to put theory into practice and develop on-the-job skills and professional networks.
The University's Digital Enterprise Lab at the Gold Coast offers the opportunity to participate in real-world projects at the cutting edge of technology and business.
Your qualifications can lead to a strong professional contribution in areas such as digital systems and applications, cyber security, data and business analytics, and the creation and management of digital businesses.
Core units cover management, marketing, business law, web development, entrepreneurship and innovation, e-commerce, user experience, programming and cyber security.
Student choose a major from the following:
Graduates from generic business degrees typically work in the areas of advertising, marketing, public relations, product management, international business, human resource management, investment, banking, accounting and finance. The Bachelor of Digital Business will produce graduates with career opportunities in these areas but also in a broader range of careers including as business analysts, programmers, multimedia developers, systems analysts, software engineers, project managers and web developers.
To be eligible to receive the Bachelor of Digital Business, students must complete 288 credit points comprising: