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Monash University

  • 43% international / 57% domestic

Expert Master of Strategic Communications Management

  • Masters (Coursework)

Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Course Code
A6030, 099501E
Study Mode
In person
Intake Months
Feb, Jul, Oct
Domestic Fees
$24,200 per year / $48,400 total
International Fees
$35,000 per year / $70,000 total

About this course

Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.

Drawing on best practices locally and globally, you'll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you'll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.

You'll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

You'll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams:

  • Communication for Social Change and Development
  • Health Communication
  • Management, Leadership and Entrepreneurship
  • Public Policy and Political Communication
  • Sports Communication

To complete your studies you'll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You'll achieve this via a professional internship, an industry project, a research project or an international study tour.

You'll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:

  • Strategic communication advisor
  • Public relations director
  • Marketing communications manager
  • Communications manager
  • Communication strategist
  • Lobbyist
  • Advertising strategist
  • Political marketing specialist
  • Market research analyst
  • Media management

Study locations

Caulfield

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Monash University.
83.9%
Overall satisfaction
86.4%
Skill scale
72.2%
Teaching scale
82.6%
Employed full-time
$100k
Average salary