Updating Results

Diploma of Marketing and Communication

  • Diploma

You'll learn the practical application of contemporary marketing theory in Melbourne Polytechnic's Diploma of Marketing and Communication. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles.

Key details

Degree Type
Diploma
Duration
6 months full-time
Course Code
BSB52415, 093008M
Study Mode
In person
Intake Months
Feb, Jul

About this course

Learn to market anything

You'll learn the practical application of contemporary marketing theory in Melbourne Polytechnic's Diploma of Marketing and Communication. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles. You'll graduate with strong theoretical knowledge and practical work experience. With a predicted 53,000 job openings for marketing professionals in the next five years, it's a great time to level up your skills.

Identify trends and find opportunities

If you've ever wondered how marketers identify trends and opportunities or know how to design effective marketing communications, you'll cover all of these interesting topics when you study Melbourne Polytechnic's Diploma of Marketing and Communication. Our course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today's commercial world. Melbourne Polytechnic teacher are industry-experienced professionals, who will share their knowledge and network of contacts. You'll learn about all modes of marketing and communications, from outdoor to digital. Using our innovative model of partnerships with local businesses, you'll get to apply what you learn in theory to real-life business situations, giving you invaluable experience before you've graduated.

A specialist qualification with broad application

Graduates of this diploma will be qualified to work as an assistant product manager, an assistant marketing manager or a communications and research coordinator. Marketing qualifications opens door through-out the business world. Take your career in marketing into product management, customer service, sales management, branch management, services or communication and research.

Entry requirements

Entry into this qualification is limited to those individuals who have completed BSB41415 Certificate IV in Marketing and Communication or all core units in BSB41415 Certificate IV in Marketing and Communication:

BSBCRT401 - Articulate, present and debate ideas
BSBMGT407 - Apply digital solutions to work processes
BSBMKG417 - Apply marketing communication across a convergent industry
BSBCMM401 - Make a presentation
BSBMKG418 - Develop and apply knowledge of marketing communication industry

Study locations

Preston

Career pathways

Take your career in marketing into product management, customer service, sales management, branch management, services, communication and research

  • Communications and Research Coordinator
  • Assistant Product Manager
  • Assistant Marketing Manager

Credit for prior study or work

You can seek Recognition of Prior Learning (RPL) where your work experience or qualifications of an advanced and related nature have been undertaken. RPL is individually assessed based on evidence submitted by the student to the teaching department. Applications for RPL will be assessed by relevant Melbourne Polytechnic trainers, academics and where appropriate, industry experts.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Melbourne Polytechnic.
68%
Overall satisfaction
72%
Skill scale
88%
Teaching scale