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Advanced Diploma of Marketing and Communication

  • Diploma

If you're ready to take your career in marketing and communication to the next level, our Advanced Diploma of Marketing and Communication is the course you need to stay ahead of the game.

Key details

Degree Type
Diploma
Duration
6 months full-time
Course Code
BSB61315, 093006B
Study Mode
In person
Intake Months
Jul

About this course

Take your marketing skills to the next level

If you're ready to take your career in marketing and communication to the next level, our Advanced Diploma of Marketing and Communication is the course you need to stay ahead of the game. This course will prepare you for a highly-paid job in an industry with a predicted 16,000 job openings a year, that is always looking for new creative perspectives. Combine your creativity with specialised skills to become qualified for management positions within the marketing industry, or to start your own marketing business

Learn how to manage in the real world

You'll build on your skills and knowledge in marketing strategy, and develop and hone your skills in marketing strategy development, marketing planning and management skills, including risk assessment, diversity policy, market research and evaluating campaign effectiveness.

Market your very own business

This qualification is the ideal first-step into the management tier of the marketing industry. You might work in marketing management, research or planning, in direct marketing or in services marketing. You could even become your own boss, and start your own marketing business.

Entry requirements

Entry to this qualification is limited to those individuals who have completed core units in Diploma of Marketing and Communication BSB52415 or the following core units:

  • BSBMKG507 - Interpret Market Trends and Developments
  • BSBMKG523 - Design and develop Integrated Marketing Communication Plan
  • BSBPMG522 - Undertake Project Work

Study locations

Preston

Career pathways

This qualification is the ideal first-step into the management tier of the marketing industry. You might work in marketing management, research or planning, in direct marketing or in services marketing. You could even become your own boss, and start your own marketing business.

  • Marketing Administrative Assistant
  • Assistant Marketing Manager
  • Marketing Assistant

Credit for prior study or work

You can seek Recognition of Prior Learning (RPL) where your work experience or qualifications of an advanced and related nature have been undertaken. RPL is individually assessed based on evidence submitted by the student to the teaching department. Applications for RPL will be assessed by relevant Melbourne Polytechnic trainers, academics and where appropriate, industry experts.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Melbourne Polytechnic.
68%
Overall satisfaction
72%
Skill scale
88%
Teaching scale