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Edith Cowan University (ECU)

  • 19% international / 81% domestic

Graduate Certificate of Applied Digital Marketing

  • Graduate Certificate

This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing.

Key details

Degree Type
Graduate Certificate
Duration
0.5 year full-time, 1 year part-time
Course Code
I94
Study Mode
Online, In person

About this course

This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing.

Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise.

Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills.

Some of the tools students will work with include Salesforce Social Studio for publishing, engaging and analysing social media content and trends; WIX to create, publish and manage website content; Google Analytics to analyse website performance; and Gaze Recorder to analyse the effectiveness of digital content on a website.

All students will have the opportunity to develop a digital marketing plan for a real organisation, and will learn how digital analytics, Search Engine Optimisation, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organisational success.

Study locations

Joondalup

Online

What you will learn

  • Apply independent judgement when analysing and evaluating complex problems to generate creative solutions.
  • Communicate specialised digital marketing knowledge, concepts and skills to a variety of audiences in a discipline or professional field.
  • Demonstrate skills in data-driven marketing, initiating, planning, applying and evaluating tasks in authentic business environments.

Career pathways

Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Edith Cowan University (ECU).
85.8%
Overall satisfaction
84.7%
Skill scale
75.7%
Teaching scale
82.4%
Employed full-time
$99.8k
Average salary