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Deakin University

  • 21% international / 79% domestic

Graduate Diploma of Public Relations

  • Graduate Diploma

Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations.

Key details

Degree Type
Graduate Diploma
Course Code
A643
Intake Months
Jun

About this course

Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment.

Ready to upskill into a leadership role in the public relations industry?

To thrive in a changing industry, you'll need to develop new skills and new ways of thinking. The Graduate Diploma of Public Relations prepares you for the changing demands of employers and clients by combining traditional skills, such as writing, collaboration and project and campaign planning, with training in fundamental areas of public relations, such as crisis communications, digital communication and social media. Professionally accredited and designed in close consultation with industry, the course reflects current practice trends while setting you up for sustained career growth in an evolving landscape.

From strategy development and public relations writing to reputation and issues management, you'll develop the practical skills to tackle the diverse challenges of the role. Through authentic, real-world assessment tasks like developing public relations campaigns, you'll enhance your ability to influence behaviours, beliefs and attitudes through strategic communications across a broad range of channels.

Internships and work-integrated learning opportunities allow you to build even more practical experience. Work on briefs for real clients and discover what it takes to deliver campaigns to a deadline, while managing stakeholder expectations and dealing with unexpected events. Through these experiences, you'll grow your professional identity and form valuable networks with other bright minds in the field.

The course also exposes you to the theories and models at work behind public relations practice, allowing you to critically analyse in-market campaigns and better understand the social, cultural and ethical implications of public relations activities.

While there are many exciting career pathways for graduates, there are also opportunities for further study upon successful completion of the course. If you want to continue building your expertise, you might like to articulate into Deakin's Master of Communication.

Entry requirements

Entry will be based on performance in:

  • a Bachelor Degree in any discipline OR
  • a Graduate Certificate in any discipline OR
  • at least two years of relevant work experience (or part-time equivalent)

Deakin University offers admission to postgraduate courses through a number of Admission categories.

All applicants must meet the minimum English language requirements.

Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

Career pathways

This course equips you with the theoretical knowledge, advanced practical skills and industry experience to pursue senior and leadership roles in the public relations industry. Promising career opportunities exist for public relations graduates in:

  • public relations agencies
  • social and market research companies
  • government
  • educational institutions
  • hospitals
  • health and welfare organisations
  • special interest groups
  • community and cultural organisations
  • consumer affairs.

For more information go to DeakinTALENT

Course structure

To qualify for the award of Graduate Diploma of Public Relations, students must successfully complete:

  • 6 credit points in Public Relations from the units listed below, plus
  • 2 credit points of electives, plus
  • AAI018 Academic Integrity (0-credit-point compulsory unit)

Credit for prior study or work

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Deakin University.
83.6%
Overall satisfaction
81.2%
Skill scale
68.6%
Teaching scale
92.2%
Employed full-time
$105k
Average salary