Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.
The Graduate Certificate of Marketing builds your skills in research, data analysis and strategic thinking. This is an investment in your professional future. The course is suitable for applicants with relevant work experience who have not completed a bachelor degree.
Completing the Graduate Certificate of Marketing means that you are on the path to obtaining Deakin's Graduate Diploma of Marketing, and ultimately a Master of Marketing degree.
Minimum admission criteria:
*Note: Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales
Deakin University offers admission to postgraduate courses through a number of Admission categories.
All applicants must meet the minimum English language requirements.
Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library
There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today's dynamic environment.
To complete the Graduate Certificate of Marketing, students must complete 4 core units plus completion of compulsory 0-credit point module, MAI010 Academic Integrity Module.
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.