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Deakin University

  • 21% international / 79% domestic

Executive Master of Sport Business

  • Masters (Coursework)

The Executive Master of Sport Business gives experienced sport professionals the tools to make a profound impact in the sport and allied industries. Set yourself up for success with specific and tailored sport business knowledge to progress your professional career and personal education goals.

Key details

Degree Type
Masters (Coursework)
Course Code
M709

About this course

The Executive Master of Sport Business gives experienced sport professionals the tools to make a profound impact in the sport and allied industries. Set yourself up for success with specific and tailored sport business knowledge to progress your professional career and personal education goals. Study at a top 3 business school in Victoria* with a proven reputation and a history of market leadership in sport business education.

You've worked hard to get to this point. Are you ready to take the next step to reach the top of your game in the business of sport?

Leading with impact in sport, recreation and leisure organisations provides challenges that require a specialised set of skills. The Executive Master of Sport Business is designed to provide the relevant and context-specific information and tools you will need to overcome these challenges and inspire your employees to strive for greatness in your chosen area of sport.

Ranked 7th in the world^ for sport-related education, Deakin offers an unparalleled learning experience. If you're passionate about sport and the wider impact it has on the world, get ready to hone your skills under the guidance of academics who, just like you, wish to pursue innovation both on and off the field. In order to effect positive change, you will learn the intricacies of forming and maintaining strong and impactful relationships with clubs and member associations, sponsors, broadcasters, governments, athletes, coaches and members.

The Executive Master of Sport Business focuses on business knowledge specific to sport - including areas of strategy, governance, management and marketing. You will be equipped to advance your career in the exact direction you want to go. The units offered within the degree are crafted around the ever-expanding and specialist nature of the sport and allied industries. Specialist knowledge areas are all highly relevant to the types of national and state sport organisations, clubs, institutions and leagues where professionals like you may already work or wish to in the near future.

Now is the perfect time to draw on your career experience and add layers of new knowledge to become a sought-after expert in your field. Some of the key areas you will study include:

  • contemporary issues in sport
  • sport workforce planning
  • sport business analytics
  • sport industry regulation and negotiation
  • sport business strategy
  • sport leadership and governance
  • fan and participant engagement.

The Executive Master of Sport Business is delivered on Deakin's premium online learning platform. As such, it provides invaluable flexibility to ensure you can balance a busy schedule of study, life and work, regardless of whether you're based domestically or internationally. You will be studying alongside fellow industry leaders, allowing you to build new networks while you learn.

Six units are available over a duration of five weeks which ultimately allows you to study full-time and complete this course in just one year full-time, or in two years part-time.

*AFR BOSS Best Business Schools 2023

^QS World University Subject Rankings 2023

Career pathways

Ideal for mid to senior-level sport executives and managers, the Executive Master of Sport Business will further develop your career in the corporate business of sport, recreation and leisure. Upon completion of this course, you will be ready to deliver on all strategic dimensions of the sport industries at an executive level, including:

  • marketing and promotions
  • governance and strategy
  • facilities and events
  • workforce planning

The roles you could be aiming to build on, or apply for, include:

  • executive/senior manager of institutions, clubs and leagues
  • development/engagement officer
  • sports business strategist/analyst.

Course structure

To complete the Executive Master of Sport Business, students must attain a total of 10 credit points, consisting of 8 credit points of core units and 2 credit points of course elective units, plus completion of DAI001 Academic Integrity Module. (0-credit point compulsory module).

Students are required to meet academic progress and conduct requirements.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

8

Core units

2

Elective units

10

Total units

Credit for prior study or work

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Deakin University.
83.6%
Overall satisfaction
81.2%
Skill scale
68.6%
Teaching scale
92.2%
Employed full-time
$105k
Average salary