This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.
Ranked second in Australia in the 2017 Eduniversal Best Masters ranking, the course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism.
As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.
The course is industry-focused and relevant to the marketing profession. There is regular interaction with industry through guest speakers and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on marketing in an international context.
Please refer to the handbook for additional course overview information.
How to apply
This major sits within the Master of Commerce degree. To apply for this major, you will apply for the Master of Commerce. In step 3 of the application process, you will be asked to confirm the major you wish to study.
Applying as a postgraduate student is easy. For information tailored to your situation, visit our easy to follow instructions to get your application started.
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