Updating Results

Curtin University

  • 28% international / 72% domestic

Graduate Certificate in Marketing

  • Graduate Certificate

Develop the fundamental skills you need to change to a career in marketing.

Key details

Degree Type
Graduate Certificate
Duration
6 months full-time
Course Code
GC-MKTG
Study Mode
Online, In person

About this course

This course is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. The course is also an entry point if you are considering higher postgraduate qualifications in the future.

Study locations

Perth

Online

What you will learn

  • apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
  • critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making
  • use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesise this knowledge to make supported judgments relevant to marketing strategy
  • develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships
  • use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Curtin University.
85.1%
Overall satisfaction
81.4%
Skill scale
72.6%
Teaching scale
86.8%
Employed full-time
$120k
Average salary