Develop fundamental skills in luxury branding to inform business decisions.
6 months full-time
About this course
The Graduate Certificate in Luxury Branding is suitable if you want to develop specialist advanced knowledge and skills on how to market and manage a luxury brand.
What you will learn
apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions
critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
apply a variety of methodologies to critically analyse, synthesise and reflect on complex information and recent marketing developments relevant to luxury brands and businesses in local and global contexts
professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses
develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding
develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury
use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses
Graduate satisfaction and employment outcomes for Business & Management courses at Curtin University.